June 29th 2016
Big Video Content Management – Two Real-World Examples
Evolphin | Rahul Bhargava
In my first post, I gave a general overview of big video content management. Now, I’d like to share a couple use cases with you, to show you some of the real-world challenges that companies may face when modernizing their workflows to include big videos.
1. Iconic Publishing Company
A 24×7 publishing company was seeing a decline in print ad revenue, and wanted to update their workflows to include more online mediums and video content, which was where their customers were transitioning to more and more. In order to do so, they needed a more robust system to help them manage and edit many large videos at once.
So where did they start? They began by defining what it is they wanted the new workflow to accomplish , and that was to incorporate many videos, and quickly publish them to online outlets.
For each of their 80+ brands, they wanted to set up a recording studio to capture footage for different cameras in various formats, including UHD videos, 4k videos, and 8k videos. All of this footage would then need to be edited daily by 150 video editors across all brands. Each week, these editors would complete over 500 videos that needed to be sent to different video portals, social media channels, and traditional broadcast TV channels.
Here’s a diagram of the workflow they needed:
After finalizing what they wanted, they had to tackle the much larger problem of how to move from their traditional workflow focused on print media, to a big video content management solution. Even though the final videos produced were less than 10 minutes each, they were often linked with over a hundred files and graphics, collectively spanning over 100s of hours of footage.
Furthermore, over 3 Terra Bytes (TB) of new video footage needed to be ingested every day to drive their post-production workflows. Their traditional file and asset management system was unable to handle such large capacities, so a complete re-think was necessary.
2. Security Agency
In this next case, a government security agency needed help to produce about 10,1-hour long videos each week for training videos, and informational videos for airports across the country. Even though the volume is much less than the previous example, the agency still struggled with big video content management because their infrastructure was unable to sustain the high bitrates needed for editing so much large footage. Therefore, they decided to find a better way to update their current workflows to handle the increased capacity.
Now that we’ve covered some of the real-life challenges that companies face, you may be thinking, what about the solutions? In my next posts, I’ll be delving deeper into each of several main challenges that will likely occur, and provide solutions for each of them. Be sure to look out for my next posts!