August 16th 2013

Can Your DAM Database Cope?

| Brian Ahearn

According to an IDC 2011 paper, “Extracting Value from Chaos“, the digital universe is exploding. In 2011 the world created a staggering 1.8 Zettabytes of data (a Zettabyte is approximately the equivalent of 250 billion DVDs or 36 million years of HD video). By 2020 the world will generate 50 times that amount of information.

It’s an understatement to say that such massive data growth will present tomorrow’s IT Professionals with a boat load of challenges. Consider the impact on digital asset management (DAM) systems for example. These systems leverage a variety of technologies and are most often underpinned by traditional database technology. In a recent paper written by our CTO, Rahul Bhargava he discusses the limitations of traditional database technologies and how these limitations will have a huge and potentially negative impact on the Digital Asset Management industry. The assertions in the paper are supported by a series of benchmark tests and results where we pushed the physics of a network and server infrastructure without impacting the scalability and performance of the evolphin Zoom software.

The paper can be downloaded here: Why Database Matters in Digital Asset Management

There’s a lot of great technology out there and some very smart people focused on addressing the myriad of technical challenges that the future will bring; the digital universe is exploding and we believe that database technology is absolutely critical to addressing the demands that will no doubt be placed on the next generation of Digital Asset Management software. Can your database cope? We know that ours can!